My longest client in this business has been with me since 2022 — most of the life of his store, in an industry where agencies churn accounts every nine months. He’s a dealer. I won’t name him, and I’ll tell you why at the end.
Start with Instagram, because it says the most. The account came to me with 700 followers — 400 of them fake, bought by a previous marketer. I deleted them and started over from 300 real people. It’s past 5,000 today, and I’ve culled another 1,500 bots along the way to keep it honest.
His Facebook page runs enough traffic that Facebook monetized it. His YouTube channel pulls thousands of views on subjects so deep in high-end audio that almost nobody else makes videos about them.
But the number I care about is the room. When we started, a showroom event drew five or ten people. Now RSVPs run as high as seventy, and thirty-five to fifty show up. He carried ten brands when we met. He carries twenty-four now, and sales have grown every year.
Here’s what the meters can’t show. I walked in with twenty years of marketing and almost none of it in hi-fi. He took the time to educate me — the industry, the products, the brands — and he brought me inside the business. Somewhere in those four years we became great friends.
That’s where one dealer per region really comes from. After what we’ve built, signing his competitor — even in the same state, let alone his corner of the country — would feel like a betrayal. So I won’t. And that’s why there’s no name on this page. This is a small industry, and he’d keep me all to himself if he could — inside his region, he does.
Which tells you who I’m looking for. Six dealers, one per region — not necessarily the biggest names in the industry, the ones who want to grow. This is a relationship business, and the work is a journey we take together. I’m not cheap. But I care, and you’re not a number. If this goes the way it’s gone before, we’ll probably end up friends. That’s how seriously I take it. Ask me on the call, and I’ll walk you through all of it.
